The Brief
The client approached us to create a brand-new visual identity inspired by the Kangaroo Paw plant, a symbol deeply connected to Western Australian landscape and culture. With no previous logo, imagery, or brand assets, they needed a design that would:
- Reflect the distinctive shape of the Kangaroo Paw
- Use the plant’s recognisable green and red colour palette
- Feel modern, professional, and suitable for use across digital and print platforms
- Build a strong brand foundation from the ground up
- This project required turning a natural icon into a clear, memorable, and versatile brand identity.
The Solution
We created a modern, nature-inspired brand built around the Kangaroo Paw’s colours and shape, supported by strong photography and a clean, cohesive website.
- Designed a simple, recognisable logo using the Kangaroo Paw’s natural red and green tones
- Developed a consistent brand identity (colours, fonts, layout style) from scratch
- Captured high-quality photography to reinforce the brand’s natural, WA-inspired feel
- Built a clean, easy-to-use website that showcases the logo, colours, and imagery
- Ensured the brand feels modern, professional, and flexible across all touchpoints
